About Liron Zuckerman
Meet Liron, a visionary Creative Director shaping the landscape of the Metaverse. With a rich background in film, television, and video content, spanning from TAU to co-owning a video agency, Liron seamlessly transitioned into the realm of new technologies. As a pioneer in XR content creation in Israel, Liron offers a unique blend of experience and innovation, delivering bespoke multimedia solutions for businesses.
With a resume featuring co-founding two VR-related lean startups, Liron brings entrepreneurial expertise to the table. As a storyteller, Liron possesses the remarkable ability to unearth and craft compelling narratives for products, companies, or organizations. Beyond creating, Liron inspires users to engage with the products and apps meticulously designed from scratch.
Known for providing lectures and workshops on XR content creation globally, Liron is not just a Trendologist Creative Director but a thought leader in the ever-evolving tech landscape. In essence, Liron's journey has consistently intertwined with marketing skills, making him a pivotal force in shaping immersive and impactful experiences.
Some of my Projects:
Campaign Name: Vardinon AR App Type of Campaign: AR Marketing Campaign
About the Project:
AR app in a BTL campaign: Bed sheets "come alive" when users point their phones. Hear an educational mythical story about stars, see 3D characters arise from the sheets, and play unique games for each sheet version. App supports entire line, developed for IOS and Android using Unity.
My Responsibilities:
I had the privilege of managing valuable client relationships, overseeing budgets, taking the lead in creative development and scriptwriting, and contributing as the lead in the App production process.
Campaign name: Visit the World
Type of Campaign: Marketing VR Campaign
About the project:
A global BTL campaign, featured in 15+ duty frees, offered a tailored luxury experience for a sophisticated brand. Users virtually explored Paris, New York, or the moon, designed custom luxury cars or couture dresses, and captured personalized 360 photos instantly.
My Responsibilities:
I created the entire concept and the implementation solutions. In addition, I wrote the play by play flow of the game and characterized it. I was also the game’s producer, and managed the product and the developing and UI teams.
Campaign Name: Loacker (#Mccann)
Type of Campaign: 360 degrees 3D video Digital Campaign for Facebook
About the project:
Loacker introduced an "upside down" waffle with a Facebook campaign. In a 360 video, users searched for hidden new waffle packages among distractions like other Loacker items. Viewers had to comment on the correct number, with the client selecting the winner. The challenge was heightened by disorienting effects in the 360-degree world, making it a unique and engaging experience.
My Responsibilities:
I collaboratively developed and penned the visionary concept in tandem with the client, seamlessly translating ideas into reality. Simultaneously, I orchestrated and executed the entire production of the immersive experience, ensuring a seamless and impressive realization.
Campaign Name: The Uli Wacker Show Type of Campaign: a Live Talk Show Event
Campaign Name: Ilanot Visitor Center
Type of Campaign: Learning through Games
About the Project:
My team developed interactive experiences for Kakal's 1st tech visitor center, including 5 games:
(1) multiplayer touch-based collaboration, (2) globe interaction based on screen videos, (3) Trivial Pursuit for 25 players, (4) tablet-based AR with a physical tree, and (5) VR bicycle game with 360-degree video and 3D animal encounters, triggering informative videos by gazing at each animal.
My Responsibilities:
Overseeing budget management, led and coordinated multiple developer teams, and collaborated directly with the client in co-developing content.
Campaign name: Stop Racism
Type of Campaign: Awareness Video
About the project:
As part of the human rights 2016 day the coalition against racism in Israel was looking to create an awareness campaign- "it all starts with our education" was our message and this video was part of it.
My Responsibilities:
I served as the visionary force behind this impactful explanatory video campaign, assuming the roles of both concept creator and director. Additionally, I orchestrated the entire production process, showcasing my prowess as the project's accomplished producer.
Campaign Name: Sweet VR Experience
Type of Campaign: Intuit Awareness Activations
About the project:
The "Sweet VR Experience" project, hosted across multiple Hi-Tech centers in Israel for Intuit, offered a delightful virtual reality activity. Participants engaged in the immersive experience of creating their own virtual ice cream. Upon completing the VR journey, participants got a real-life version of the ice cream they crafted in the virtual world. This innovative and interactive project aimed to blend technology and sweet indulgence, leaving participants with a memorable and delicious experience.
My Responsibilities:
In the "Sweet VR Experience" project, my responsibilities encompassed crafting the concept, overseeing the branding strategy, and managing the production process to bring the virtual reality ice cream activity to life.
Written content
The AR glasses revolution (Hebrew - column)
The content for Brionic website
The content for Edge- mt website
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TV appearances
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The future of education using VR&AR
About the project:
"The Uli Wacker Show" was a farewell live talk show event aired on zoom in honor of the retirement of Mr. Ulrich Wacker, retiring after 39 years of career in the Friedrich Naumann Foundation for freedom.
My Responsibilities:
Researched, branded, produced, and directed a unique live event concept with a talented team. Tap the photo for details on this tailored show.